Primark Gran Vía

Large scale typography & illustration on 7 columns in the new store of Primark Gran Vía - Madrid (Spain). The initial sketches were based on an organic composition, which approaches the idea of discovery. It aims to create movement around columns. We want to reflect the sound of the city over time. The voice of the street was tattooed in the pillars of the building. Traditional and slang words from Madrid through its history. 

Agency: Dalziel & Pow / Executive Production: Beeta / Paint Assistant: Daniel de Julio

See the making of our mural here